Search Engine Marketing Agency NZ
SEM Agency in New Zealand
SEM can help you stand out from the competition and drive traffic to your website. Enhance your online marketing efforts and reach a wider audience, discover how Author Digital can revolutionise your business and increase your reach.
Benefits of SEM for Your Business
SEM involves optimising your website and running targeted advertising campaigns to increase your search engine rankings.
Our SEM strategies can significantly increase your online visibility, generate high-quality leads, and drive conversions.
Our SEM Services
We go beyond just optimising your website for search engines. We develop comprehensive strategies that involve keyword research, targeted ad campaigns, and data analysis.
By understanding your target audience, we can create highly effective online campaigns that drive qualified traffic to your site and increase your conversion rates.
Keyword Research and Analysis
We delve deep into understanding your audience’s search behaviour and competitive landscape. Through meticulous research, we identify high-value keywords that drive targeted traffic to your website.
Our data-driven approach ensures your content resonates with your audience, maximising visibility and engagement.
Pay-Per-Click (PPC) Advertising Management
We craft tailored campaigns that deliver immediate impact and measurable results. From strategic keyword selection to ad copy optimisation and bid management, our team ensures every dollar spent drives quality traffic and conversions.
Ad Creation and Optimisation
Unlock the full potential of your online advertising with our expert Ad Creation and Optimisation services. We craft engaging, high-performing ads tailored to captivate your target audience and drive conversions.
Our team uses data-driven insights and A/B testing to continuously refine your ad copy, visuals, and call-to-actions, ensuring maximum impact and ROI.
Bid Management and Budget Allocation
Maximise your advertising budget with our strategic Bid Management and Budget Allocation services. Our experienced team uses advanced algorithms and real-time data to intelligently adjust bids and allocate budget where it matters most.
We ensure every dollar is spent efficiently, targeting the right keywords and audiences to drive optimal performance and achieve your business goals.
Performance Tracking and Reporting
Stay informed and in control with our comprehensive Performance Tracking and Reporting. We provide transparent, detailed reports that highlight key metrics and insights from your SEM campaigns.
Our continuous monitoring and analysis help identify trends, uncover opportunities, and make data-driven decisions to enhance your strategy and boost your ROI.
Landing Page Optimisation
Through A/B testing, data analysis, and compelling design, we optimise every element of your landing pages for maximum impact. Increase engagement, capture leads, and achieve your business goals with our targeted optimisation strategies.
A note
Henry Blackwell
Henry Blackwell is a marketing professional. He has spent the last 10 years working in-house and within agencies, growing profitable businesses through brand and customer-centric digital marketing in New Zealand, Australia, the United States, the United Kingdom and Europe.
“My approach to marketing is a combination of heart and head. My heart brings an empathetic and intuitive approach to deeply understanding the qualitative requirements of marketing that many simply do not care to do. My head brings an analytical mindset that leverages data-driven insights to deliver profitable performance for the businesses I work with.
This skill set allows me to deliver systematic customer acquisition, conversion, and retention.”
– Director
Why Choose Author Digital for SEM?
When it comes to crafting effective paid search campaigns, Author Digital is your go-to agency in New Zealand.
Wanna learn more? Let’s talk.
Frequently Asked Questions
What is SEM and how can it benefit my business?
SEM, or Search Engine Marketing, is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid advertising. It can drive targeted traffic to your site, increase brand awareness, and generate leads and sales.
How does Author Digital adjust SEM strategies for different businesses?
We start with a thorough analysis of your business, industry, and target audience. Based on this, we create customised SEM strategies that align with your specific goals, using data-driven insights and advanced tools to optimise performance.
What is the difference between PPC and SEO in SEM?
PPC (Pay-Per-Click) involves paid advertisements that appear at the top of search results, while SEO (Search Engine Optimisation) focuses on improving organic search rankings through content optimisation, link building, and other techniques. Both are essential components of a comprehensive SEM strategy.
How do you measure the success of an SEM campaign?
Success is measured through various key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). We provide detailed reports and analytics to track and optimise campaign performance.
What budget do I need for an effective SEM campaign?
The budget for SEM campaigns can vary depending on your industry, competition, and goals. We work with you to determine a budget that fits your needs and ensures maximum return on investment. Our team provides guidance on optimising spend for the best results.
Our Clients
