Search Engine Optimisation Agency NZ

Keyword research is a crucial aspect of any successful SEO campaign, as it helps you identify the specific terms and phrases that your target audience is searching for.

By incorporating these keywords into your website content, you can increase your chances of ranking higher in the search engine results pages (SERPs) and driving targeted traffic to your site.

Understanding your competitors’ strengths and weaknesses can provide valuable insights into improving your own SEO strategies and gaining a competitive edge in the market.

One of the first steps in conducting a competitive analysis is identifying who your direct competitors are. This can be done by conducting thorough research on the top-ranking SEO companies in NZ and noting their key offerings, target markets, and pricing strategies.

In New Zealand, where online competition is fierce, SEO audits play a crucial role in helping businesses stay ahead of their competitors.

SEO audits allow businesses to assess their current strategies, keyword usage, website structure, and overall performance. It helps identify any technical issues such as broken links, slow-loading pages, or poor mobile responsiveness that could negatively impact search rankings.

By addressing these issues promptly, businesses can ensure their website is optimised for improved search engine rankings and a better user experience.

One important aspect of local SEO is optimizing for local keywords. For a plumbing business in Auckland, this would mean incorporating phrases like “Auckland plumbers” in their website content, meta tags, and URLs.

We also help ensure consistent business information across online directories and listings. This includes details like business name, address, phone number, and website URL.

Having accurate and consistent information not only helps potential customers find and contact the business easily, but it also boosts the business’s credibility in the eyes of search engines.

Our optimisation efforts don’t end there. We can help you accrue more reviews across your social profiles and boost your online revenue. Experience growth with better content.

On-Page SEO refers to the practices and techniques implemented on a website to improve its visibility and ranking on search engine results pages (SERPs).

Author Digital optimises your website’s meta tags and page content to ensure a better chance of ranking for your target keywords.

By consistently producing relevant and well-written articles, blog posts, and other forms of content, you can improve your website’s visibility, engagement, and overall ranking.

While on-page SEO focuses on optimizing elements within your website, off-page SEO involves building backlinks, increasing brand mentions, and improving your overall online reputation.

At our SEO agency, this means helping you establish credibility and authority beyond your site.

Click Through Rate Optimisation (CTR) refers to the percentage of users who click on a particular link or advertisement compared to the number of impressions it receives.

A higher CTR means more people are clicking on your content, which can lead to increased website traffic and conversions.

At Author Digital, we utilise advanced CTR manipulation tactics geared towards emulating real user behavior. This results in Google identifying more happy visitors landing on your site and can lead to higher page 1 rankings.

Potential buyers or investors often start their search online, using specific keywords related to the type of property they’re interested in.

By employing SEO strategies tailored to the New Zealand market, property companies can ensure that their listings appear at the top of search results, increasing their chances of being seen by their target audience.

FMCG brands can benefit greatly from investing in SEO strategies. They can improve their online visibility, reach their target audience, and ultimately increase their sales.

Search Engine Optimisation (SEO) plays a vital role in driving organic traffic to your online store.

Accountants are embracing the power of organic search to enhance their services, increase their online visibility, and reach a wider audience.

Author Digital provides accounting firms with the opportunity to showcase their expertise, attract more clients, and establish themselves as trusted advisors in the financial industry.

Software as a Service companies need to become thought leaders in their space in order to win more customers to their service.

SEO provides the perfect avenue to do that.

Author Digital helps IT services companies stand out and win more customers. Dominate the NZ market with a comprehensive SEO strategy that gets you seen.