eCommerce Marketing NZ

Boost Sales with a Team That Knows How

The eCommerce landscape in New Zealand is more competitive than ever. Getting traffic is one thing – converting that traffic into consistent revenue is another challenge entirely. That’s where we come in.

At Author Digital, we’ve helped eCommerce brands across NZ transform their digital performance from merely surviving to actively scaling. We’re not interested in vanity metrics or short-term wins

Instead, we focus on building sustainable growth engines that deliver predictable revenue month after month.

Think about it – your online store has unique challenges, seasonal patterns, and customer behaviors that generic marketing approaches simply won’t solve.

We get that.

Our team dives deep into your business model, understanding your margins, inventory cycles, and customer lifetime value before crafting a strategy that actually makes sense for your bottom line.

Whether you’re a $100K store looking to hit your first million, or a multi-million dollar operation aiming to dominate your niche, we have the expertise and proven frameworks to get you there. No fluff, no cookie-cutter solutions – just data-driven strategies that deliver real results.

Ready to turn your eCommerce store into a growth machine? Let’s talk about what’s possible.

Our eCommerce Marketing Approach

Let’s cut through the usual agency speak. Here’s what you actually get when you work with Author Digital:

Strategic Foundation

We start by uncovering what actually drives your business:

• Real customer behavior patterns, not just demographic data
• Purchase triggers and barriers specific to your products
• Competitive advantages you might not even know you have
• Market opportunities your competitors are missing

Revenue-Focused Execution

We implement proven systems across:

• Full-funnel attribution tracking that shows true ROI
• Shopping feed optimization that drives qualified traffic
• Email automation that recovers lost sales and maximizes customer value
• Remarketing architectures that actually convert

Performance Optimization

This isn’t about basic A/B testing. We’re talking about:

• Advanced customer journey mapping
• Conversion rate optimization based on real user behavior
• Cart abandonment prevention strategies
• Customer lifetime value optimization

Transparent Reporting

You’ll always know:

• Exactly where your money is going
• Which channels are driving actual revenue
• Your true customer acquisition costs
• Areas of opportunity and concern

Here’s the thing – eCommerce marketing isn’t just about running ads or sending emails. It’s about building a systematic approach to acquiring and retaining customers profitably. That’s what we deliver.

Want to see how this approach could work for your store? Let’s talk numbers.

eCommerce Marketing Services That Drive Results

Shopping Cart Optimization

Let’s be real – cart abandonment is killing your revenue. We go beyond basic UX fixes to implement:

• Data-driven checkout flow optimization
• Strategic exit-intent interventions
• Smart payment gateway integration
• Abandoned cart recovery systems that actually work
  We’ve seen this approach reduce abandonment rates by up to 35% for NZ retailers.

Strategic Email Marketing

Email isn’t just about newsletters – it’s your highest ROI channel when done right. We build:

• Automated lifecycle campaigns that drive repeat purchases
• Behavioral triggers based on real customer data
• Smart segmentation that increases customer lifetime value
• Post-purchase sequences that turn one-time buyers into advocates
  Our clients typically see 25-40% of revenue coming from email within 6 months.

Paid Social That Performs

Forget spray-and-pray Facebook ads. We create:

• Custom audience architectures that target high-intent buyers
• Creative strategies that stop the scroll
• Advanced retargeting sequences that move prospects to purchase
• Cross-platform campaigns that maximize ROAS
  We manage millions in social ad spend across NZ eCommerce brands, maintaining ROAS targets even as costs rise.

Search Marketing That Converts

Search isn’t just about rankings – it’s about revenue. Our approach includes:

• Technical SEO that drives organic growth
• Google Shopping campaigns that actually make money
• Search strategies aligned with purchase intent
• Advanced tracking to prove ROI
  We regularly achieve 3-5x ROAS for our eCommerce search campaigns.

Data-Driven CRO

We don’t guess – we test. Our CRO process includes:

• Heat mapping and user session recording analysis
• Split testing based on actual user behavior
• Purchase friction identification and removal
• Conversion path optimization

Want to see how these strategies could work for your store? Let’s look at your numbers and identify your biggest opportunities for growth.